What makes a successful Airbnb? The short-term rental market is more competitive than ever. With new listings popping up daily, simply offering a clean and functional space is no longer enough to start an Airbnb. Travelers today are looking for unique, stylish, and Instagram-worthy stays that enhance their experience. If you want your Airbnb to stand out, get booked consistently, and command higher rates, investing in interior design is no longer optional—it’s essential. So what are the secrets to running a successful short term rental in today’s market? Read on to find out.
First Impressions Matter More Than Ever
Guests make split-second decisions based on photos. The difference between a fully booked Airbnb and one that sits empty often comes down to how visually appealing it is. A well-designed space with a cohesive aesthetic will not only attract more bookings but also allow you to charge premium prices. Don’t fall into the trap of thinking that your iPhone photos are good enough, they’re not. Employ a professional photographer to shoot your space. This is one area not to skimp on.
Better Reviews = More Bookings
Guests don’t just remember comfort—they remember the “wow” factor. A thoughtfully designed Airbnb creates an experience that guests rave about in their reviews. High ratings lead to better rankings on Airbnb’s search algorithm, which means even more bookings, and more revenue.
Competing with Hotels & Professionally Managed Listings
The days of Airbnb being only about budget-friendly stays are gone. Travelers now expect high design standards, similar to boutique hotels. With more professional hosts and property management companies entering the market, a well-styled space is a necessity to compete. Think about all the things a hotel offers their guests, you should be offering these too.
Higher Nightly Rates & Increased Revenue
A beautifully designed space can justify higher pricing. Guests are willing to pay more for a home that looks and feels special. In many cases, a relatively small investment in decor and furnishings can lead to a significant increase in nightly rates and overall revenue, and result in a more successful Airbnb.
Emotional Connection & Repeat Guests
A space that tells a story or evokes a feeling will leave a lasting impression. Whether it’s a cozy mountain retreat, a sleek urban loft, or a beachy oasis, guests are more likely to rebook or recommend your listing when they feel emotionally connected to the space. Don’t just add a few pieces of art and a bit of decor, think about the whole guest experience and weave your theme into every aspect to make it a truly memorable and successful Airbnb.
Social Media Exposure & Free Marketing
A stunning Airbnb practically markets itself. Guests love sharing beautifully designed spaces on social media, leading to organic exposure for your listing. If your rental is Instagrammable, you’ll benefit from free advertising through user-generated content. Think about adding an Instagrammable feature somewhere like this mural on the side of a garage in Austin Texas as featured on Stay Here on Netflix.
How to Elevate Your Airbnb’s Interior Design
- Define a theme: Choose a design concept that matches your location and target audience.
- Invest in quality furniture: Durable, stylish, and comfortable pieces are worth the investment.
- Incorporate unique decor: Statement pieces, local art, or custom touches create a memorable experience.
- Focus on lighting: Layered lighting can transform the ambiance of a space.
- Prioritize functionality: Ensure every design choice enhances both beauty and usability.
- Little details: In our experience it’s the little details that count
Final Thoughts
In today’s saturated Airbnb market, investing in interior design is no longer just about aesthetics, it is key to running a successful Airbnb. A well-designed space attracts more guests, generates better reviews, and ultimately leads to higher profits. If you want to maximize your Airbnb’s potential, it’s time to treat design as an essential part of your investment.
Follow us on social for more Airbnb hosting tips. Or for help with creating a standout theme for your property, give us a shout!
